A small portion of the hundreds of ads we ran to support the global Realize The Potential campaign from American Express. The ads promoted both the freedom that comes with the AmEx card (such as no pre-set spending limit) as well as card benefits ranging from front-of-the-line tickets, to fraud protection to 24-hour global help just a call away.
In this version, the bowl of cat food and the headline were motion activated to appear when people walked by
Walking past would activate the phone to ring and vibrate
A downtown Toronto vending machine provided free lemonade to AmEx cardholders.
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